Alejandro Perez Barona

PROJECT 1 - GOOGLE PROFESSIONAL CERTIFICATE

Project Overview

The product:

A custom digital seat reservation that helps to make an online reservation for a movie theater.

The Problem:

Reserving a seat can be a difficult and time-consuming task for clients. Now, customers can make seat reservations with security, scalability, and efficiency.

The Goal:

Develop an easy reservation app for movies, time, and seats.

My role:

This is an individual project that allowed me to plan and direct each step of the design thinking process as a UX strategic design student with mobile and web UI design experience.

Responsibilities:

Conduct user research
Define the problem and provide insights to inform the ideation phase
Define personas, user journeys, empathy maps, and user flows
Visual design of low-fi and high-fi wireframes, prototypes, and user testing

User Research

summary

To understand user frustration, needs, and requirements, I conducted foundational research through interviews and user surveys for my project. My goal was to gain insights into the processes users go through in their daily business operations.

There are two types of user research methodologies: qualitative and quantitative research. I chose qualitative research because I had a time constraint

Pain points

1️⃣

Chaotic search of movies

Messy and distracting

Way to show the

blockbuster

2️⃣

Hard to make a

Seat reservation

Hide and not clearly

transparent step by step

to make a seat reservation

3️⃣

Slow shopping process

Many steps to make a purchase

4️⃣

Don’t have tutorials for the old person.

Don’t have a space of tutorials that can learn to make a purchase to the old people

Personas

Problem statement

Chris is a high school student fan of sci-fi movies. He loves to go watch them in the cinema, and he often goes to the cinema with his family, friends, or alone.

User journey map

By creating user journey maps, I wanted to illustrate the process of how Chris behaves, feels, and what she thinks while accomplishing her goals to address pain points or provide moments of delight.

Paper wireframes

Focusing on the core features identified during user research, I sketched the first wireframes using pen and paper.

Digital wireframes

Using wireframes. I read my ideas paper first and then started to make low-fi wireframes. These are the wireframes that best represented user flow and met user needs.

Low-fidelity Prototype

Usability study: Finding

Round 1 Finding

Users can’t find the cart
It takes too much time to complete a purchase
Hard to find the contact button

Round 2 Finding

Don’t have clear tutorials
Too slow to create a profile
Difficult to find the time and seats

Mockups

High-fidelity prototype

Accessibility considerations

1️⃣

When choosing a color palette, I made sure my primary colors met WCAG AA Compliance before building out the UI for each screen.

2️⃣

I implemented a text hierarchy throughout the app. This helps users to distinguish the different sections and information on the screen.

3️⃣

I am using only two typefaces: Barlow for headlines and Raleway for body copy.

Takeaways

Impact:

The design strategy included an efficient concept design that increases task efficiency multifold and improves engagement with the application.

The reservation app has ensured its potential for future growth with a scalable and secure solution that has streamlined the store´s inventory management operations.

What I learned:

While designing this app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s design.

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